Brand and Business Innovation Transformation News in the Auto Industry

The automotive industry is currently experiencing a thrilling transformation, with a continuous influx of groundbreaking technologies, innovative concepts, and cutting-edge designs. New entrants are eager to carve the market and gain the trust of discerning users, while time-honored automotive giants are relentlessly reinventing themselves in pursuit of remarkable break throughs.

In this issue, our newsletter will explore pioneering practices, methodologies, and real-world success stories.

01 Latest Auto Brands Innovation & Transformation Practices

02 Branding Methods: Innovation Strategy & Roadmap

03 Case Study: Porsche, Voyah, Audi, VW, Changan Deepal

Latest Auto Brands Innovation & Transformation Practices

BMW’s $750 Million Investment Helps Mini Go All-Electric

The United Kingdom and China will be instrumental in cementing Mini’s production plans.

  • However, parent company BMW AG has it covered, with an injection of $750 million into Mini's United Kingdom manufacturing facilities, specifically in Oxford.
  • Retooling the plants will be essential, but Mini is also relying on a joint venture with Chinese automaker Great Wall Motors to build and export additional EV Minis.

Mercedes’ Concept CLA Class Brings Luxury And Style To The Masses

The electric concept rides on an all-new platform that will underpin this sedan, a wagon, and the GLA and GLB crossovers.

  • Mercedes-Benz revealed an all-new concept at IAA Munich last weekend: a stylish electric four-door coupe similar in shape to the CLS but on a much smaller platform.
  • It rides on a new platform called MMA for Mercedes Modular Architecture that will underpin the next GLA and GLB, as well as a Euro-only wagon

VW Will Change Its Approach To Design

VW Group brands have taken on only moderate amounts of risk when it comes to design. The EV era may demand more.

  • The VW Group, composed of 10 brands including Audi, Porsche, Skoda, SEAT, Ducati, and others, is placing a greater emphasis on design in its business.
  • Design departments of the various VW Group brands will now "promote a holistic implementation of the design principles for a coherent brand experience."
  • The VW brand has been more risk averse in its latest electric offerings than many of its competitors, while Audi and Porsche have taken somewhat greater risks.

BMW Vision Neue Klasse Debuts At IAA Munich Showing BMW’s Future

The first Neue Klasse cars debuted in the early 1960s and defined the BMW that we know even today. Now, as BMW and the world embark on an electric future, it’s time for a new Neue Klasse, an all-electric one.

  • BMW took the wraps off another all-electric Neue Klasse concept, this one at IAA Munich.
  • The car sports the same retro-cool proportions and promises the same techno-bonanza as the Vision Dee, revealed earlier this year at CES.
  • The first production Neue Klassen will arrive in 2025.

Our Branding Methods of Innovation Strategy & Roadmap

What is Innovation Strategy & Roadmap?

An Innovation Strategy & Roadmap is a strategic planning tool that outlines the steps, resources, and processes needed to drive innovation within an organization. It aligns short-term actions with long-term objectives, thereby acting as a navigational guide for stakeholders involved in the innovation journey.

  1. Problem Identification Define the brand's problems and opportunities.
  2. Ideation and Concept Development Review available resources, processes, and technologies to ideate break- through concept.
  3. Strategy Formulation Prioritize the opportunities and solutions, allocate reasonable resources, and set up targets.
  4. Roadmap Define the goals and plan by each stage for the brand to take action.

How can it help with your enterprise transformation? Why is it important to your company?

It provides a structured, coherent approach to introducing and scaling innovations that align with an organization's overarching goals. It will help the brand to

  1. Ensure that all stakeholders understand the long-term vision of the company and encourage them to embrace new innovative products and business models.
  2. Optimize resource allocation by directing them towards projects with the highest poten- tial to achieve organizational goals.
  3. Develop a strategic framework that ensures the sustainable growth of the organization.

Case Study: Porsche, Voyah, Audi, VW, Changan Deepal

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