Master our human power to shape the future.

Our core values guide us everyday in how we act and work. They echo through in all what we do, in how we grow and in how we inspire our surroundings.

Our Values

Passionate Explorers

We explore new territories with a passion for the branding industry, from the power of words & ideas to digital & culture transformation, from B2C to B2B, from Shanghai headquarters to APAC and worldwide. We are multi-cultural and diverse, surrounded by dynamic, open-minded, passionate, curious and brave people.

Brand Pioneers

We are our clients' guiding partner. We work with Fortune 500 brands and industry leaders around the world ,including Porsche, Coca-Cola, Marvel, Medtronic and XCMG, providing constantly evolved service, improved branding methods and unique brand technology. We are in tune with the latest trends in the branding field, and continuously growing our capabilities.

Life Enthusiasts

Our office is creative and spacious, located in the heart of a deeply rooted cultural city landmark. We continuously get inspired from both our surroundings and each other, taking each opportunity to enrich our lives and nurture our culture through exposure to new experiences whilst celebrating our development with pleasure and pride.

Team Excellers

We believe in the power of teamwork. Through teamwork, our Human Power comes to life, impacts our clients, and shapes the future. We believe that progress in team performance is an ongoing pursuit. Our team leaders are caring and accessible. With their experience and management skills, our leadership keeps us evolving on how to better perform as a collaborative team.

Support Our Talent Growth

We believe that when our talents grow, our company grows with them, and we are committed to supporting their ongoing success and fulfillment.

We've partnered with Udemy, to provide our team with the tools and resources they need to thrive. Our flexible rotations ensure your strengths and preferences are matched and your diverse creativity is nurtured and perfectly hatched.

Employees’ Testimonial

Ray Ju

Associate Director | New York

“During my seven years at Labbrand New York, the company has enabled me to develop cross-disciplinary skills that have allowed me to provide innovative solutions to clients through brand naming (both Chinese and alphabetic), brand strategy, and consumer insights. I have particularly enjoyed solving problems and creating solutions through a culture-first perspective, bringing people together to achieve common goals. I am grateful for the opportunities that Labbrand has given me to make a difference, and I am proud to have collaborated with so many inspiring colleagues across functions and global offices. Labbrand's values align closely with my own, and I am excited to continue contributing to the company's success in the years to come.”

Lihuan Chuo

Strategy, UX and Innovation Director | Shanghai

"I had the pleasure of working at Labbrand on two separate occasions, and both times were incredibly enriching experiences - and still are. Labbrand's distinct work culture promotes exploration, innovation, and open communication, which is essential to our success. Throughout my time here, I was always encouraged to share my opinions and ideas, and the organization also supported with what I needed to succeed.I always learn new things while making a meaningful contribution to the company and industry. I look forward to working with those passionate about challenges and rewarding work experience to further enrich my journey."

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